Learn how to create high-performing Aucto listings that attract serious buyers and drive faster sales. Discover best practices for specs, photos, and videos; plus download the free Seller Training Guide.
Selling surplus industrial equipment online requires more than just uploading a few photos; it’s about creating listings that inspire buyer confidence and clearly showcase value. At Aucto, we’ve seen that well-built listings lead to faster sell-through rates and higher returns.
To help sellers get it right the first time, we’ve compiled our Aucto Seller Training Guide, a step-by-step resource on how to create listings that stand out.
Every strong listing begins with accurate and complete specifications. These details help buyers verify compatibility and value quickly.
Include key information such as:
OEM & Model (must be visible or mentioned)
Hours or Mileage (for equipment like CNCs, compressors, or trucks)
Capacity / Temperature / Pressure Ratings (for tanks, washers, or furnaces)
Dimensions and Quantity (for parts, tooling, or electrical components)
Unique Features or Modifications
⚠️ If a nameplate is missing or unreadable, it’s nearly impossible to price or value the asset correctly.
Photo quality is the #1 driver of buyer trust on Aucto. Clear, well-lit, and complete photo sets dramatically improve listing performance.
Best Practices for Photos:
Capture the full machine and include accessories or wear points.
Use ambient or soft side lighting to avoid glare.
Include nameplates and serial numbers in clear focus.
Upload at least 6 sharp images showing different angles.
📸 Photo Quality: Bad → Better → Best
💡 90% of unsold listings have either poor or missing photos.
Buyers are far more likely to engage with listings that include a short, well-shot video. A 20–30 second clip showing operation and sound helps validate equipment condition and functionality.
Video Tips:
Keep the camera steady and well-lit.
Show startup, motion, and sound.
Avoid shaky or silent footage.
Examples by Asset Type:
CNC Machines: Show axis movement, spindle speed range, and tool changes.
Dozers / Boom Lifts: Demonstrate lift, tilt, swing, and drive motion.
Fleet Vehicles: Record start-up, engine sound, and movement.
Listings with videos are 90% more likely to sell within 90 days.
Before publishing, use this quick checklist:
Specs confirmed and accurate
Nameplate shown
6+ quality photos uploaded
Video added (for assets in fair or better condition)
Drawings or manuals attached
Title clear and formatted correctly
Want to dive deeper? Our Aucto Seller Training Videos walk you through every step; from adding assets to your virtual warehouse to launching Buy Now listings.
🎥 Watch the full playlist here:
Aucto Seller Training Videos on YouTube
Creating listings that sell isn’t just about uploading assets; it’s about telling the story of your equipment clearly and professionally. By following these best practices, you’ll not only increase buyer confidence but also improve your sell-through rates and ROI on every auction.