Seller Training
How to Build Listings That Sell: A Step-by-Step Guide for Aucto Sellers
Learn how to create high-performing Aucto listings that attract serious buyers and drive faster sales. Discover best practices for specs, photos, and videos; plus download the free Seller Training Guide.
Selling surplus industrial equipment online requires more than just uploading a few photos; it’s about creating listings that inspire buyer confidence and clearly showcase value. At Aucto, we’ve seen that well-built listings lead to faster sell-through rates and higher returns.
To help sellers get it right the first time, we’ve compiled our Aucto Seller Training Guide, a step-by-step resource on how to create listings that stand out.
1. Start with the Specs That Matter 📐
Every strong listing begins with accurate and complete specifications. These details help buyers verify compatibility and value quickly.
Include key information such as:
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OEM & Model (must be visible or mentioned)
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Hours or Mileage (for equipment like CNCs, compressors, or trucks)
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Capacity / Temperature / Pressure Ratings (for tanks, washers, or furnaces)
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Dimensions and Quantity (for parts, tooling, or electrical components)
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Unique Features or Modifications
⚠️ If a nameplate is missing or unreadable, it’s nearly impossible to price or value the asset correctly.
2. Capture High-Quality Photos 📷
Photo quality is the #1 driver of buyer trust on Aucto. Clear, well-lit, and complete photo sets dramatically improve listing performance.
Best Practices for Photos:
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Capture the full machine and include accessories or wear points.
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Use ambient or soft side lighting to avoid glare.
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Include nameplates and serial numbers in clear focus.
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Upload at least 6 sharp images showing different angles.
📸 Photo Quality: Bad → Better → Best
💡 90% of unsold listings have either poor or missing photos.
3. Use Video to Prove Condition 📹
Buyers are far more likely to engage with listings that include a short, well-shot video. A 20–30 second clip showing operation and sound helps validate equipment condition and functionality.
Video Tips:
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Keep the camera steady and well-lit.
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Show startup, motion, and sound.
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Avoid shaky or silent footage.
Examples by Asset Type:
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CNC Machines: Show axis movement, spindle speed range, and tool changes.
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Dozers / Boom Lifts: Demonstrate lift, tilt, swing, and drive motion.
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Fleet Vehicles: Record start-up, engine sound, and movement.
Listings with videos are 90% more likely to sell within 90 days.
4. Double-Check Before Submitting ✅
Before publishing, use this quick checklist:
Specs confirmed and accurate
Nameplate shown
6+ quality photos uploaded
Video added (for assets in fair or better condition)
Drawings or manuals attached
Title clear and formatted correctly
5. Learn Anytime with On-Demand Training 💻
Want to dive deeper? Our Aucto Seller Training Videos walk you through every step; from adding assets to your virtual warehouse to launching Buy Now listings.
🎥 Watch the full playlist here:
Aucto Seller Training Videos on YouTube
Creating listings that sell isn’t just about uploading assets; it’s about telling the story of your equipment clearly and professionally. By following these best practices, you’ll not only increase buyer confidence but also improve your sell-through rates and ROI on every auction.