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Aucto Industrial Marketplace

Founder's Piece

Buy Now. Pay Later.

Jamil Rahman
Jamil Rahman

Financing is now available on eligible Aucto Buy Now listings

Aucto now offers financing on eligible Buy Now listings, allowing buyers to apply for financing directly from the listing page or within the order flow. The feature currently applies to supported fixed-price listings and is designed to help buyers secure equipment faster while preserving working capital.

Why financing matters in industrial equipment

Financing is already a standard way businesses acquire equipment.

  • 82% of businesses used financing to acquire equipment or software in 2024, according to the Equipment Leasing & Finance Foundation.
  • The U.S. equipment finance market reached $1.3 trillion in new business volume in 2024.
  • 68% of equipment loan applications are fully approved, one of the highest approval rates among small-business credit products.

These numbers show that most equipment purchases today involve some form of financing.

Speed also matters. Traditional bank approvals can take 7–30 days, while modern equipment financing providers often respond within 24–48 hours. On a marketplace where equipment can sell quickly, faster access to financing can determine whether a buyer secures a machine or misses the opportunity.

Why this matters on Aucto

Aucto connects 100,000+ verified industrial buyers across 80+ countries, where many listings attract immediate interest. Financing helps support transactions in this environment by:

  • Helping buyers act faster on Buy Now listings
  • Preserving cash flow for freight, installation, and operations
  • Reducing purchase friction, increasing the likelihood that serious buyers complete transactions

What’s live today

Financing is currently available on eligible Buy Now listings with fixed asking prices, where buyers can click “Apply for Financing” directly on the listing page or during checkout.

Financing applications are powered by our partner Substrate, a modern equipment-financing platform that connects buyers to multiple competing lenders through a single application.

This is the first step in expanding financing capabilities on the platform, with additional integrations and improvements planned over time.

Explore financing on Aucto

  • Browse eligible Buy Now listings and look for the Apply for Financing option to explore available financing while purchasing equipment on Aucto.com.

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